LA Fitness is First UK Gym to Offer Online Sign Up

With new website from Underwired

February 06, 2007 - Press Dispensary - Specialist digital agency Underwired (http://www.underwired.com) has recently launched a new website for LA Fitness, at http://www.lafitness.co.uk. As well as improving the commercial performance of the gym's online presence, the site makes LA Fitness - the UK's second largest health and fitness club operator with over a quarter of a million members - the first UK gym to provide customers with online sign up facilities.

Underwired was commissioned by LA Fitness to improve the site's overall user experience, generate new content to drive repeat visits, and increase the efficiency of the company's online activities. The site is the first part of a six-figure redevelopment by the agency that has included planning, design and build.

Underwired worked with Ink Creations, LA Fitness's existing web development agency, to create new functionality so visitors can sign up or renew their membership online during the peak in interest in gym membership over the new year period. The agency also worked with Ink to retain key features from the previous website and add important new back end functions that will go live in spring, including improved online sales facilities.

The resulting website is specifically designed to help visitors achieve their fitness goals and includes a Calorie Burn Challenge and a Shape Shifter tool that shows the effects of a structured workout programme.

Underwired also produces LA Fitness's online advertising and email marketing programmes. It recently won a place on Peugeot's roster and picked up Nickelodeon's eCRM business.

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About Underwired
Underwired creates websites, online advertising and award-winning eCRM campaigns - with accolades including several DMAs, BIMA and IWPAs.

Clients include Peugeot, Nickelodeon, Virgin Holidays, Friends Reunited, AAR and Institute of Cancer Research, as well as a number of B2C, B2B, government and NGO brands.

The agency is managed by Felix Velarde, Jason Holland and Lazar Dzamic.

For further information, please contact:
Felix Velarde, managing partner, Underwired
Tel: +44 (0) 207 012 3992
Email:
Site: www.underwired.com

Ali Waters
PR Consultant
AWPR
Mob: 07947 472578
Email: