Virgin Megastores Launches New E-Commerce Site Designed by Underwired

July 27, 2007 - Press Dispensary - The new Virgin Megastores e-commerce website launches this week (http://www.virginmegastores.co.uk) following a complete re-design by web and eCRM agency Underwired (http://www.underwired.com). The new site was built and project managed by Javelin Group with contributions from companies Hybris and Mercado.

Underwired was tasked to re-design the user interface for Virgin Megastores’ online presence and to refresh the brand's online look and feel, incorporating its latest brand imagery. Underwired worked closely alongside retail and e-commerce consultancy Javelin Group, which headed up the overall project and developed the site's functionality as well as implementing the e-commerce platform. Underwired created the customer journey plans and information architecture, before designing an Ajax driven interface that improves usability and reduces time to transaction, with the aim of shortening customer journeys and thereby increasing sales.

Underwired also works for group company Virgin Holidays, managing its award winning 5 million-email eCRM programme, as well as producing its online advertising campaigns and websites. The agency recently also won Peugeot, Nickelodeon and LA Fitness.

Jason Holland, Underwired's award-winning creative director, commented, “I’ve always had the greatest respect for the Virgin Megastores brand, having worked for them as a student in Newcastle, so strengthening its online web presence has been an exciting challenge. The key words for this design brief were clarity and simplicity. We wanted to make the customer selection and interactive experience fun and enjoyable, but above all it had to feel clear and easy to use. We’re very proud of the resulting look and feel of the site."

Underwired's other clients include Peugeot, Virgin Holidays, Institute of Cancer Research, P&G Europe, LA Fitness, Nickelodeon and Thomson Publishing.

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About Underwired
Underwired creates websites, online advertising and award-winning eCRM campaigns.Its clients include Peugeot, Nickelodeon, Virgin Holidays, LA Fitness, AAR and Institute of Cancer Research, as well as a number of B2C, B2B, government and NGO brands.

Underwired's work has won awards including several DMAs, BIMA and IWPAs. The agency is managed by Felix Velarde, Jason Holland (a thirteen year partnership), and Lazar Dzamic. Its website is at www.underwired.com

For further information, please contact:
Felix Velarde, managing partner, Underwired
Tel: +44 (0) 207 012 3992
Email:
Site: www.underwired.com

Ali Waters, AWPR
T: 07947 472578

Jackie or Meka, Borkowski PR
T: 0207 404 3000