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Press release from Press Dispensary
Press Dispensary - January 11, 2007 - Nickelodeon UK is appointing digital agency Underwired (http://www.underwired.com) to run its newly set up eCRM account. Underwired was selected following a four-way pitch and will be working alongside the BAFTA Children’s Channel of the Year’s web and marketing teams as a retained agency.
This win adds to Underwired's unrivalled experience in eCRM, which includes the world's biggest travel industry eCRM programme for Virgin Holidays, and the LA Fitness email marketing programme involving over 600 email variants per cycle.
Underwired recently won Peugeot and LA Fitness in December 2006.
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Notes for editors
Notes for editors
Underwired creates websites, online advertising and award-winning eCRM campaigns.
The agency's clients include Peugeot, Nickelodeon, Virgin Holidays, Friends Reunited, AAR and Institute of Cancer Research, as well as a number of B2C, B2B, government and NGO brands.
Underwired's work has won awards including several recent DMAs, BIMA and IWPAs.
The company is managed by Felix Velarde, Jason Holland and Lazar Dzamic.
About Nickelodeon UK
Nickelodeon UK comprises five dedicated award-winning entertainment channels for kids aged two to 12: Nickelodeon, Nicktoons, Nick Jr., Nick Jr. 2 and Nick Replay. Launched in 1993, Nickelodeon has consistently rated as the number one commercial kids' TV network in the UK and its channels are available in over 10 million cable and satellite homes.
Since launching in 1993, Nickelodeon has won a clutch of awards for its programmes and presenters, including Channel of the Year at the prestigious British Academy Children’s Film & Television Awards 2006. It has a high octane mix of imaginative live-action comedy and drama.
Nick Jr. was launched in 1999, and was the world's first channel dedicated to pre-school children. In 2005, it was named Best Specialist Channel at the inaugural Broadcast Digital Channel Awards.
Nick Jr. 2 was launched in 2006 and gives pre-schoolers a chance to join in with more episodes of their favourite shows.
Nicktoons was launched to critical acclaim in 2002 and is the home of such cult animation hits as Spongebob Squarepants.
Nick Replay is the one-hour time shift service of Nickelodeon.
In addition, each channel is complemented by red button games and interactive websites (http://www.nick.co.uk, http://www.nickjr.co.uk and http://www.nicktoons.co.uk), which are home to thriving online message boards and communities.
Nickelodeon UK is a joint venture between MTV Networks and BSkyB.
For further information, please contact:
Felix Velarde, managing partner
Tel: +44 (0) 207 012 3992