P&G’s Leading Pet Care Brand, Eukanuba, Launches New UK Website
Press Dispensary - February 01, 2007 - Procter & Gamble Europe has launched a new website for the UK market for premium petcare brand, Eukanuba - part of the Iams product range - through London-based digital agency, Underwired (http://www.underwired.com).
The resulting web presence (http://eu.eukanuba.com/specialcare/uk/) is part of a series of sites based on a template format commissioned by P&G's EMEA head office in Geneva. The sites are being launched on a market-by-market basis. The first one, which went live at the end of 2006, was produced in Dutch.
Underwired started working with P&G in summer 06, when it was engaged to produce multimedia trade marketing support materials for the brand. Eukanuba provides a balanced range of special care nutrition for dogs with sensitive skin, sensitive digestion, excess weight or sensitive joints.
Jason Holland, Underwired's creative director, commented: "As anyone whose pet needs special dietary care will know, Eukanuba is a high-value, deeply trusted brand. Producing websites that work across the varied cultures of Europe is always a challenge - both from a tone of voice point of view and a usability standpoint. The differences, for instance, between what can be said on a button in English or Dutch can be considerable - so design has to be planned meticulously to avoid surprises, even though we don't necessarily know in advance which languages we'll have to cater to."
Holland has produced work in a wide variety of languages including Finnish, Korean, and most recently Welsh (for JobCentrePlus).
Underwired's website, eCRM and online advertising clients include Virgin Holidays, Peugeot, Nickelodeon, NESTA and LA Fitness.
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Notes for editors Underwired creates websites, online advertising and award-winning eCRM campaigns.
The agency's clients include Peugeot, Nickelodeon, Virgin Holidays, Friends Reunited, AAR and Institute of Cancer Research, as well as a number of B2C, B2B, government and NGO brands.
Underwired's work has won awards including several recent DMAs, BIMA and IWPAs.
The company is managed by Felix Velarde, Jason Holland and Lazar Dzamic.
For further information, please contact:
Felix Velarde, managing partner, Underwired
Tel: +44 (0) 207 012 3992
Email: felix@underwired.com
Site: www.underwired.com
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