Graduate Prospects Appoints Underwired to Launch Graduate Recruitment Site for SMEs
Press Dispensary - May 03, 2007 - Careers publisher, Graduate Prospects, has appointed digital agency Underwired (http://www.underwired.com) to promote its new, web-based graduate recruitment service, Prospects Net (PNet), to the SME market.
Designed to connect SME recruiters with quality graduates, PNet allows advertisers to target specific university careers advisory services within higher education institutions in specific UK locations. It successfully matches recruiters with graduates who have the precise skills and experience they require.
The PNet software stores personal details for recruiters, students and graduates, and provides several additional features including an events management service, and e-guidance and vacancy sharing add-ons.
The first phase of the graduate recruitment product will be launched by an online acquisition campaign starting in May 2007. Underwired has been tasked to raise awareness of PNet through SEO, PPC, highly targeted online advertising and acquisition emails. Customers will then be entered into an email retention and upsell programme. PPC is being handled by Diffiniti.
Underwired has based its approach on the insight that SMEs want to minimise labour intensive CV filtering by targeting their recruitment campaign with great accuracy. The ability to find "quality candidates in their chosen area” is a major USP over competitors in the marketplace.
Leads will be taken to a campaign landing page, where they can register and purchase a package straight away, or enquire about custom-made packages. Recruiters who are not ready to advertise will be able to download a toolkit about SME graduate recruitment, ensuring data capture of warm leads.
Vacancy sharing on PNet allows employers to post vacancies to a specific career service as well as sharing that vacancy with multiple career services throughout the UK - and also on Prospects.ac.uk - without having to post to individual sites. PNet will save recruiters time and effort and provide maximum exposure to niche audiences for each job vacancy.
Sarah Kite, marketing communications manager at Graduate Prospects, comments: “This was a complex challenge for any agency but Underwired demonstrated an impressive understanding of the brief and the issues we are likely face with this launch."
Felix Velarde, Underwired's managing partner, said: "We are impressed with Graduate Prospects' great depth of knowledge across the careers marketplace. We believe our campaign will help PNet become a vital tool for employers recruiting in the graduate market.”
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Notes for editors About Underwired
Underwired creates websites, online advertising and award-winning eCRM campaigns.
Its clients include Peugeot, Nickelodeon, Virgin Holidays, Friends Reunited, AAR and Institute of Cancer Research, as well as a number of B2C, B2B, government and NGO brands.
Underwired's work has won awards including several DMAs, BIMA and IWPAs.
The agency is managed by Felix Velarde, Jason Holland and Lazar Dzamic.
About Graduate Prospects
Graduate Prospects is a UK provider of graduate careers and recruitment services.
It has a dual offering, as a developer of high quality careers guidance and information and market-leading products and services for employers and postgraduate study providers.
Graduate Prospects publishes the 'Prospects' series of graduate recruitment and postgraduate study magazines and Prospects.ac.uk, the UK’s official graduate careers website. The Prospects series provides students and graduates with the information they need to make a decision about the next stage in their career. The magazines and website contain graduate recruitment adverts, postgraduate study opportunities, work experience vacancies, temporary jobs and extensive career planning information written by AGCAS staff.
For further information, please contact:
Felix Velarde, managing partner, Underwired
Tel: +44 (0) 207 012 3992
Email: felix@underwired.com
Site: www.underwired.com
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