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Case study: Entertainment media relations

Client: Lost Vagueness
Lost Vagueness (http://www.lostvagueness.com) is a popular purveyor of burlesque and eccentric entertainment which exposes many artists who would not otherwise be seen by mainstream audiences. Renowned for its thriving field at Glastonbury Festival and its own events, including its Summer Spectacular near Lewes, East Sussex, Lost Vagueness commissions Press Dispensary on a 'special project' basis to run its busy press office, on and off site.

The media relations work carried out for Lost Vagueness has helped secure reviews, previews and features in the following publications, amongst many others: Guardian, Guardian Online, The Times, Esquire, NME, Q Magazine, MTV.co.uk, the Independent, Harpers & Queen, Sunday Times Style, This is London, etc.

Most recently, Press Dispensary has managed the marketing and PR for the Lost Elephant Ball in London's Elephant & Castle, in May 2006. With wide-ranging listings, previews, photos and critics' choice coverage in Time Out, The Guardian's The Guide, The Evening Standard, What's on In London and several South London papers, among others, the event became London's must-attend club night for that weekend and was a sell-out.

We also liaise with renowned photographers and have helped co-ordinate material for BBC South East, BBC Three, BBC World Service, etc. Leila Jones, co-producer of Lost Vagueness, says: "Press Dispensary helps us handle a steady flow of media enquiries, produce professional announcements and ensure journalists have the information they need."

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