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Case study: Motoring press launch

CrackAttack (http://www.crackattack.co.uk) is a small Warwick-based company that specialises in the repair and replacement of windscreens.

CrackAttack asked Press Dispensary to announce the launch of the Windscreen DIY Repair kit. CrackAttack wanted to target motorists, car accessory outlets, supermarket garages, petrol stations, car dealers and insurance companies.

As a direct result of the press release written and distributed by Press Dispensary, CrackAttack gained coverage in the following publications: The Sunday Times, Classics Monthly Magazine, Mmm, Classic Car Weekly, Torque Magazine, Kent Messenger, Which Motorcaravan, Press Association and Miniworld Magazine.

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