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Case study: Christmas campaign

Client: Link Information Systems
Link Information Systems (http://www.greenmail4me.com) is a UK based company which specialises in making company email safe. Link Information Systems undertakes research and campaigns to reduce the amount of paper used.

Press Dispensary was asked to distribute a number of press releases in the run up to Christmas to encourage responsible consumer behaviour. As a result of our distribution service, Paul Mustoe, CEO Link Information Systems conducted several radio interviews.

Paul says,"Here at Link, we believe you’ve done an excellent job. From help with the creative writing to distribution of the release, there’s been a high level of professionalism and expertise. I’ve had requests from newspapers for photos and, although we only launched three days ago, I’ve already done four radio interviews and have another two lined up. I’ll be issuing more press releases shortly and if the response is only a fraction of what we’ve got so far, we’ll be delighted. Keep up the good work!"

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