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Case study: International cycling event

Client: Brighton Naked Bike Ride
World Naked Bike Ride (WNBR) (http://www.worldnakedbikeride.org) is a grassroots movement that organises rides worldwide to celebrate cycling and the human body. All rides depend on local, voluntary planning. Nick Sayers, WNBR’s Brighton and Hove Coordinator, asked Press Dispensary to raise local awareness of the event. As a result of the press release issued in April 2006, he received enquiries from Attitude magazine, EasyJet in-flight magazine, BBC Southern Counties Radio, Radio Reverb and The Argus.

Nick Sayers comments: "Press Dispensary was brilliant for our event and has played a strong part in raising awareness of it. The company produced a well worded release and distributed it to an accurately targeted list of media contacts. Within a couple of hours of it being put on the newswire, our phones were ringing with enquiries from national and local media eager to cover the story. Press Dispensary was also quick to answer queries and provide support on press management and optimising our press release was issued."


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