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DE Photo snaps up new franchisee for the Midlands Territory


December 15, 2004, Press Dispensary. DE Photo, the Surrey-based specialist digital sports and event photographers, today announce that Malvinder and Jasvinder Plaha are joining their franchise network. The new Leicester-based franchisee will cover the Midlands area, while adding to DE Photo’s expanding network of branches throughout the UK.

The Plahas will capture the highlights from sports, social and corporate events within their Midlands territory. They will target event organisers who can commission DE Photo and, in turn, earn additional revenue by offering photo sales to their guests. Prints can be bought through on-site mobile facilities at the event or afterwards from, and only take one minute to print.

Malvinder Plaha, 27, grew up in Leicester and has been a keen photographer since childhood. He is also a qualified mechanical engineer and has worked as a management consultant in the City of London. He left his corporate career to fulfil his long standing ambition to be a professional, full time photographer.

Jasvinder Plaha, 24, was born and grew up in Kenya. She has worked as a tutor, a carer, and in sales and customer services. Jasvinder provides the customer care part of the franchise business.

Mike Moore, managing director of DE Photo, comments: “DE Photo is a growing business and we are constantly seeking appropriately skilled franchisees to increase our coverage of nationwide sporting and other events. We offer an attractive proposition to those who join us and don’t necessarily seek experienced photographers, as our comprehensive training programme can teach people from all walks of life. In the case of the Plahas, the combination of photographic and sales experience makes for an ideal team.”

Information about DE Photo’s franchising programme is available at

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Notes for editors
DE Photo launched in 2002 and is based in Caterham, Surrey. It provides on-site photography and printing at a wide range of sporting events, including football, rugby, equestrian, gymnastic, martial arts, sailing, motor sport, golf and marathon fixtures. 1212Since launching as a franchise operation in June 2004, demand for DE Photo’s services has been high. The company now has operations in the North, Midlands and South of England, giving nationwide coverage of sports and events, while its on-site facilities prove increasingly popular. 12

For further information please contact:
Mike Moore, DE Photo
Tel: 01883 343601 / 07767 262204

Media contacts

Mike Moore
Tel: 01883 343601 / 07767 262204