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South Western Picknickers are Amongst Keenest in UK


June 13, 2007, Press Dispensary. People from the south west are among the country’s keenest picnickers with nearly a quarter (22%) saying they eat outdoors every day the weather permits. In a survey commissioned by British salad producers, 77% from the south west say they picnic at least occasionally.

Thirty six per cent of picnickers say that they are family occasions and 86% think that eating outdoors is a great way to spend quality time with children. Fifty two per cent also say that picnics - with the combination of fresh air, a chance to get some exercise and nutritious picnic foods - are a healthier alternative to eating indoors. Given the beautiful and dramatic locations for picnics in the south west, it is perhaps unsurprising that 69% say that eating outdoors is an adventure. The coast is the favourite choice, with 28% of people preferring to picnic on the region’s beaches; while nearly a quarter (23%) prefer peaceful woodlands and 22% favour the local park (details of favourite venues are in Notes for Editors).

Eight in ten (82%) agree that preparing for a picnic is a lot easier nowadays thanks to the wide variety of suitable picnic foods - such as pre-prepared salads and ready-cooked chicken - which are easily available in supermarkets. This means that picnics no longer have to be planned with military precision although a fifth keep their picnic gear easily to hand so they can head out at a moment’s notice - perhaps not surprising when 57% say that food tastes better on a picnic!

This sentiment is echoed by celebrity chef, Lesley Waters: “As soon as I see a glimpse of sunshine, I want to be outside eating in the fresh air - food just seems to taste better. I love picnics – it really is a great way to share food and fun in the great outdoors. Salads are ideal picnic food - quick to prepare and are bursting with colour, flavour and texture. Pre-prepared salads are also really easy to transport as they’re ready to eat straight from the bag.”

Lesley has developed some delicious salad recipes which are ideal for picnics: see which also features handy tips on how to make the most of a picnic.

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Notes for editors
The survey was carried out by GfK NOP on behalf of The Fresh Prepared Salad Producer Group which supplies the UK's supermarkets with bagged, washed and ready-to-eat salads. Fieldwork was carried out from 27-29 April, 2007, amongst a representative sample of 1,000 UK adults aged 16+.

Favourite picnic locations in the south west include:
Brownsea Island, Poole
Corfe Castle, Corfe
Avon Beach, Mudeford

Stourhead, Stourton, Warminster
Barton Farm Country Park, Bradford on Avon
Bratton Camp Open Space, Westbury
Avebury Stone Circle, Avebury

Avon Valley Country Park, Keynsham
Ashton Court Estate, Bristol
Brandon Hill Park, Bristol

The Pinnacles, Cheddar Gorge
Ramscombe, Quantock Hills
Minehead Beach, Minehead

Spitchwick Common, Dartmoor
Glen Lyn Gorge, Lynmouth
Okehampton Castle, Okehampton
Stover Country Park, Newton Abbot
Mamhead, Haldon Hills
Trenchford Reservoir, Dartmooor
Westford Ho!, Torridge
Breakwater Beach, Torbay

Porthcurno, St Levan
Colliford Lake Park, Bodmin Moor
Trebah Garden, near Falmouth
Carbis Bay, St Ives
Penlee Park, Penzance

Coaley Peak Picnic Site, near Stroud
Speech House Woodland Picnic Site, Speech House, near Cinderford
Crickley Hill Country Park, Birdlip, Gloucester
Stratford Park, Stroud
Charlton Kings Common, Cheltenham
Kelmscott, Lechlade

For further information, please contact:
Deborah Muir, Wendy Akers PR
Tel: 020 8892 5665

Media contacts

Deborah Muir
Tel: 020 8892 5665