Mobiya joins ICMA to Highlight New Approach to the Mobile Classified Industry
September 17, 2007, Press Dispensary. Amsterdam – Mobiya (http://www.mobiya.com), recognised leader in the mobile classified market, is joining the International Classified Media Association (ICMA), the foremost international trade organisation for the classified advertising industry. Like all its members and associates, Mobiya is keen to take part in facilitating the exchange of information and best practice in order to improve the performance of the classified advertising industry.
The single most valuable benefit of membership, in most members’ opinion, is that ICMA members are incredibly open and forthcoming about technology, their businesses and the ideas they’ve tried. Joining ICMA will allow Mobiya to take part in wide ranging forums, benefit from a vast bank of knowledge, and benefit from the ability to benchmark mobile classifieds against print and online classifieds. To highlight the value of ICMA membership, Mobiya has agreed to sponsor ICMA’s next general meeting in Amsterdam; 100% Digital conference, 31 Oct-3 Nov 2007.
Mobiya plans to make the most of its position as market leader in bringing mobile classified services to the traditional classified industry – an industry where, worldwide, the boundaries and challenges of efficient classifieds production and the need for revenue enhancing strategies are on everyone’s radar.
“Reliable service providers who are able to deliver new, media-savvy approaches to classified advertising are difficult to find,” said Lucie Hime, ICMA’s executive director.
Mobiya is already delivering such approaches, proving it can close that gap between the long declining traditional print classifieds mediums and the ‘ever hungry for more’ online classifieds players who today are battling to retain and grow their market shares whilst needing to provide worthwhile investor and shareholder returns.”
Mobiya strongly believes it can play a crucial role in the emerging mobile classified space, using mobile media to marry conflicting and competing mediums and help them to grow new markets. Martin Davis, CEO of Mobiya said: “Membership provides Mobiya with the perfect global platform to continue the growth of our business and customer successes by enabling the gigantic 170 billion dollar classified industry with mobile services and mobile advertising.”
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Notes for editors
Mobiya, the world’s leading mobile classified company, unlocks the potential of mobile advertising and mobile classified advertising by providing entirely automated services, from self-service to cross-media publication, innovation to monetization and discovery to deployment, turning classified operations into a competitive advantage for newspaper publishers, media giants and classified portals. Mobiya’s service platform is used by global media companies such as Reed Business Information and the urban newspaper Metro. For more information on Mobiya, visit http://www.mobiya.com.
ICMA is the International Classified Media Association and represents market-leading publishing companies from 36 countries worldwide. This sector is dynamic, innovative and growing, and connects trade and private buyers and sellers every day via multiple channels. ICMA membership is available to any publisher operating in the field of classified or structured media including newspapers, directories, online marketplaces, local search etc. Make your business work better! Apply today and start benefiting immediately from ICMA’s global knowledge network. Apply via http://www.icmaonline.org, or contact Head Office ძ (0) 20 638 2336.
For further information, please contact:
Sacha Vekeman, VP marketing at Mobiya