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Ashcan Continues Fight To Clean Up Cigarette Litter

2008-04-04

April 04, 2008, Press Dispensary. Ashcan ( http://www.ashcan.co.uk ), makers of the portable ashtray, today announces its continued pledge to help rid the streets of the UK from unwanted and unsightly cigarette litter.

The portable ashtray is once again featured in Keep Britain Tidy’s advertising campaign – which launches today - to increase public awareness and reduce cigarette littering following the smoking ban last July. Supermarket giant, Tesco, is continuing its support of the initiative by stocking Ashcans in over 800 stores across the UK where the public are able to purchase them from tobacco concessions at just £1.20 each. Further retail opportunities are in the pipeline.

The launch will be marked by a media event in central London on April 8 organised by Keep Britain Tidy. As with previous campaigns, a number of local councils in England will take part in the initiative, with attention grabbing advertising appearing on lampposts, billboards, bus stops, washrooms and other sites throughout the participating towns and cities, in an effort to encourage smokers to dispose of their cigarette litter responsibly.

Ashcan was launched in July 2007 following the UK’s ‘smoke free' legislation. Since then, and despite the introduction of an £80 on the spot fine for dropping a cigarette end in a public space, England has seen a massive 43% rise* in smoking related rubbish.

Ashcan Director, Lucy McNeill, hopes the new campaign will spark renewed public awareness of what has rapidly become a genuine problem on the streets of London and the rest of the country: “As we approach the anniversary of the smoking ban, we would urge everyone to continue to make an effort for the sake of the environment. Carrying an Ashcan in your cigarette packet is an incredibly easy way of enjoying your habit as well as protecting the environment. We aim to see an Ashcan in every smoker’s cigarette packet - the planet needs it and the market is ready to act responsibly.”

Ashcan is also pleased to announce the introduction of its vibrant new colour range. The new colours are available in regal purple, lime green, hot pink and sky blue, as well as original red, allowing users to co-ordinate their portable ashtray with the colour of their clothing, MP3 player - even their nail varnish!

For further information visit www.ashcan.co.uk or telephone 01892 538 717 and speak to Lucy McNeill (MD) or Sophie Astin (PR and marketing) on 07930 372 548.

* Source: Encams (Keep Britain Tidy)

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Notes for editors
• Over 90% of England’s streets are blighted with cigarette-related rubbish with 2,700 tons of cigarette litter dropped on the streets of London each year alone (the equivalent of 6,750 million cigarette ends**) thus burdening local authorities in England with an annual clean up bill of £342m*.

• Unlike other portable ashtrays, Ashcan’s distinctive design allows it to fit neatly into a cigarette packet, thus reducing the need for additional clutter. It is simple to use and because of its airtight design, creates no mess and no smell. Made of recyclable aluminium with heat resistant plastic caps at each end, users needn’t even extinguish their cigarette first.

• Ashcan retails at £1.20 per unit and is sold at tobacco concessions at participating Tesco, Tesco Metro and Tesco Extra stores.

• Ashcan was designed by Alastair McNeill, a British furniture and product designer, and developed by his wife, Lucy, former events director of the London Art Fair. Alastair died from a brain tumour in January 2007, at the age of 35, leaving Lucy to bring up their two sons (Harry, 4 and Alfie, 2). Lucy is now Managing Director of Ashcan Products Ltd.

For further information, please contact:
Sophie Astin, press office
Ashcan Products Ltd
Tel: 07930 372548 / 01892 538717
Email:
Site: www.ashcan.co.uk

Media contacts

Sophie Astin, press office
Tel: 07930 372548 / 01892 538717
Email:
Site: www.ashcan.co.uk

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