ECR Retail Systems Provides Big Bus Tours with a Chip and Pin Ticket to Ride
Following its two week launch, Big Bus Tours are able to process ticket sales on the same mobile unit that handles credit card transactions. The unit requests transaction approval online via GPRS, allowing a smooth and rapid transaction for customer and operator. The unit also comes with an onboard scanner and printer so tickets can be administered easily. Unlike wireless card machines, the terminal handles the entire transaction processing for Big Bus Tours as well as the card merchant. The terminals are owned by Big Bus Tours but are fully compliant and approved by card merchants.
This system puts ECR truly ahead of all competitors in the important mobile POS market.
The chip and pin system - which went live in Dubai in November 2009, Hong Kong in December 2009, Shanghai in March 2010 and now London in April 2010 - has been rigorously tested with Mastercard, Visa and Barclays Bank to ensure it meets requirements for international payment processing standards. It is currently the only mobile POS unit to gain this on-line approval globally and that can be used via GPRS networking for card transactions.
Simon Pont, director of ECR Retail Systems, commented: "This system puts ECR truly ahead of all competitors in the important mobile POS market. The system is ideal for Big Bus Tours as it supports the streamlining of ticket sales by highly mobile agents and handles the whole process online. The end result is better customer service and more efficient sales processing in significantly less time."
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Notes for editors
Founded in 1973, ECR is one of the oldest EPoS companies based in the UK with more than 20,000 user licences sold throughout the world. In 2003 an MBO saw the company develop further the strong corporate growth of the previous 31 years.
The global client base has expanded to take on board such blue chip companies as David Lloyd Leisure, the NAAFI and British Airways. In addition the hundreds of independent businesses using the system giving ECR a presence in all sectors of the retail and hospitality industry.
As well as Big Bus Tours, ECR has recently won a major contract to supply an EPoS system for use in The Falkland Islands, Gibraltar, Afghanistan and Brunei.
ECR is wholly owned and run by its directors and will report a 30% increase in turnover in the financial year ending April 2010, following a 20% increase last year. The company has a number of clients that are using a third generation system with ECR.
About Big Bus Tours
Starting with two buses and with a focus on entertainment, customer service and local knowledge, the company grew to become one of the world's largest open-top bus tour operators, with 80 buses in London alone.
The burgundy and cream liveried buses have become part of the London landscape while the bus tour has won three awards at the Visit London annual awards ceremonies and was nominated for Best Tourism Experience in 2009.
In 2002, the company began an operation in Dubai and today has 46 buses in its Dubai fleet. In 2003, the company opened in Philadelphia in partnership with Philadelphia Trolley Works.
Still predominantly owned by the Maybury family, in 2007 the company announced an investment partnership with the UAE-based Al Fahim Group which is enabling further expansion in Europe and the Middle and Far East.
For further information, please contact:
Simon Pont, CEO
Tel: 020 8201 4107
Site: www.ecr-systems.co.uk http://pdpr.uk/en92725/ecr-retail-systems-provides-big-bus-tours-with-a-chip-and-pin-ticket-to-ride.html
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