Purse Angels Brightens the Darkest of Handbags with its Keyfinder Light
And makes “have I lost my keys, mobile phone and lipstick” a fear of the past
July 08, 2010, Press Dispensary. Purse Angels (http://www.purseangels.co.uk ), a provider of must-have ‘handbag guardian’ products, including the popular Handbag Hooks and Keyfinders, is unleashing a new and first-to-market line in handbag security for ladies who don’t want to be caught short in the dark. The new Keyfinder Light not only retains keys on a latch but also illuminates the inside of a handbag so that vital items can be located quickly, even if they’ve fallen into the deepest, darkest recesses. With the Keyfinder Light on board, ladies need no longer think “have I lost my keys, lipstick, purse, mobile phone or taxi fare tonight...”?
The Ware-based company has created and sold its ‘heroine products’ for handbags since November 2007 and believes it is the largest seller of this type of merchandise in the UK. Created using Purse Angels’ own bespoke design and officially launched at the ‘London Clothes Show’ on 25 June, 2010, the Keyfinder Light is the only one of its kind to combine handbag illumination with a key clip and is aimed at women everywhere, of all ages.
Available without the LED light option since 2007, the Keyfinder combines a small, decorated hook which slips neatly over the outside of the user’s handbag with a key attachment on a quick-latch device that sits inside the bag. Easy to find at all times, the Keyfinder is stylish and was specially designed to improve ladies’ personal safety by avoiding the ‘rummaging process’ at the end of the night. As well as saving keys, the new Keyfinder Light is ideal for identifying that much-needed lipstick or mascara or for finding the missing pound coin that dropped into the bottom of the bag. It can also be used as a handy little torch to light cupboards, locks and keyholes, or to find the elusive light switch in that darkened pub lavatory.
The inaugural product design, the Lilies on Black Keyfinder Light, has an attractive, contemporary pattern of pink blooms on a black LED light. Other designs may be introduced according to demand. The length of the Keyfinder hook is 6cm and the product comes with a free gift box when ordered as a gift set with Plain and Foldable Lilies on black hangers. The price of the Keyfinder Light is just £8.95.
Pauline Irving, owner and co-founder of Purse Angels, comments: “When we launched back in 2007, Purse Angels was the first UK web retailer to offer such an extensive range of merchandise aimed specifically at handbag security. The Keyfinder Light not only keeps keys safe and to hand on a latch but shows what else is in the handbag, which puts ladies’ minds at ease. After all, nobody wants to be stood foraging inside their handbag in the dark, failing to find their mobile phone to call a taxi or their cash point card, which is hiding somewhere out of sight.”
Despite the downturn, Purse Angels is seeing business grow. Says Pauline: “Our market sector is huge while competition is relatively small. Growth has typically stood at 25% year-on-year.”
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Notes for editors
For further information, please contact:
Tel: 0845 680 0437
Site: http://www.purseangels.co.uk http://pdpr.uk/en92736/purse-angels-brightens-the-darkest-of-handbags-with-its-keyfinder-light.html
Images for download
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Purse Angels Handbag Hooks Logo
Vertical shot of Purse Angels Lilies on Black LED Keyfinder light.
Head shot of Purse Angels Lilies on Black LED Keyfinder light.
Horizontal shot of Purse Angels Lilies on Black LED Keyfinder Light (Illuminated)
Horizontal shot of Purse Angels Lilies on Black LED Keyfinder Light (not illuminated)
Small selection of Purse Angels Plain and Chic Handbag Hooks