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Intelex Increases its Hot and Cool Toy and Gift Range

2010-08-30

August 30, 2010, Wellingborough. Press Dispensary. Intelex Ltd, the market leader in microwavable toys and gifts, is adding six new ranges to its already popular product portfolio. From the hot to the cool, the cute and the downright useful, the 46 new items will appeal to customers of all ages.

Consistent with the company’s trademarked microwavable and non-microwavable soft toys and gifts, the six new ranges are: Warmies, Wild Warmers, Cozy Cushions, 17" Cozy Plush, Dusty Pups and DJ Ice. The new gifts are all presented in design-led gift packaging and conform fully to British safety standards.

‘Wild Warmers’ is a range of fully microwavable zoo character neck warmers, manufactured in a range of fun, luxurious fabrics. To heat the Wild Warmer, the customer simply places it in the microwave for a maximum of two minutes to release a relaxing lavender aroma and to enjoy its warmth and comfort.

‘Warmies’ is a new range of 100% fully microwavable gift items comprising boots, slippers, bottles, bears and ‘Hot Paks’ to keep customers snug on those imminent autumn and winter nights. Featuring a newer, softer filling material, these practical gifts are available in five vivid colours with contrasting handles. Each design has been manufactured in super-soft, luxurious corded fabrics. As with the Wild Warmers, the Warmies can be microwaved for a maximum of two minutes to heat them up and release the lavender aroma.

Ideal for younger customers, and perfect for those who are on journeys and sleepovers, ‘Cozy Cushions’ are fully microwavable animal cushions that can be used open or closed. The three fast selling characters - sheep, elephant and puppy - are packaged in a novel new wrap with a carry handle to make an interesting and useful gift.

Adding to its successful ‘Cozy Plush’ range, Intelex is introducing the new ‘17” Cosy Plush’ to its roster. On offer are four large characters, each with a removable inner heat pack. Customers can curl up with their own 17” warm cow, monkey or puppy.

Answering the common problem of “why is my screen always dirty”, ‘Dusty Pups’ is a fun, new range of versatile screen cleaners designed for use in the car, home or office. Intelex has created four adorable characters in three different sizes to suit different uses: cleaning mobile phones, LCD screens (such as the laptop) and windscreens. Each design has a special micro fibre underside to shift annoying marks and static and the products are fragranced with lemon.

Last but by no means least: the yet unsung hero of kids’ mobile phones, ‘DJ Ice’, is an incredibly cool bear. He can be plugged into any smartphone, iPhone, iPod or MP3 player so that the on-board music is played softly through his headphone speakers.

Chris Deakin, managing director of Intelex Ltd, says: “Back in 1997, Intelex invented the world's first ever fully microwavable soft toy, Beddy Bear:  a teddy who has warmed the hearts and the beds of a million customers. The success of Beddy has enabled us to grow our range of soft toys which are not only cute, appealing and well-designed but have a whole host of practical uses too.”

Intelex Ltd’s products are supplied through garden centres, pharmacies, osteopaths and physiotherapists, as well as department stores and independent gift retailers, online and offline.

Intelex Ltd exhibits at all major trade shows in the UK and Europe. The company will be exhibiting at: ‘International Autumn Fair’ at Birmingham NEC on 5-8 September, 2010 (Hall 5, Stand L28/M29); ‘Toy Fair’ at Olympia, London on 25-27 January, 2011 (Stand H72);
‘International Spring Fair’ at Birmingham NEC on 6-11 February, 2011, and at ‘Ambiente’ in Frankfurt on 11-14 February, 2011.

- ends -

Notes for editors
Intelex Ltd was established in 1995 in London and is headquartered in Wellingborough, Northamptonshire. It has offices in the UK, Australia and Hong Kong and exports to over 22 countries world-wide. The company employs 26 full time staff and has eight national sales representatives throughout the UK.

Intelex Ltd is the world’s largest manufacturer of fully-microwavable heat packs. In 1997, it invented the first fully-microwavable soft toy, Beddy Bear. The company has won several awards for the use of wheat in non-food products. Its CEO is a member of the BSI committee that introduced a safety standard for Microwave Personal Warmers (BS 8433:2004) within the UK.

For further information please contact:
Darren Ingram, Sales and Marketing Director
Intelex Ltd
Tel: 01933 679 777 / 07545 922 369
Email:
Site: www.intelex.co.uk

Media contacts

Darren Ingram, Sales and Marketing Director
Tel: 01933 679 777 / 07545 922 369
Email:
Site: www.intelex.co.uk

Keywords/tags
microwaveable toys soft toys scented toys Beddy Bear Wild Warmers Warmies Intelex

Permalink: http://pdpr.uk/en92754/intelex-increases-its-hot-and-cool-toy-and-gift-range.html

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17" Cozy Plush

17" Cozy Plush
17" Cozy Plush
Adding to the successful Cozy Plush range, we have now added four large characters each with a removable inner heat pack. To heat the product simply place the heat pack into the microwave and pop back into the tummy for lots of warm cuddles.
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17

Adding to the successful Cozy Plush range, we have now added four large characters each with a removable inner heat pack. To heat the product simply place the heat pack into the microwave and pop back into the tummy for lots of warm cuddles.

Click to view or download higher resolution image


DJ Ice - The Cool Bear!

DJ Ice - The Cool Bear!
DJ Ice - The Cool Bear!
DJ Ice is an incredibly cool bear! Plug into and Smartphone, iPhone, iPod, or MP3 player to hear your favourite music played softly through his headphone speakers.
This unique and useful gift idea is presented in a stylish gift box making it a must have present for any age!
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DJ Ice - The Cool Bear!

DJ Ice is an incredibly cool bear! Plug into and Smartphone, iPhone, iPod, or MP3 player to hear your favourite music played softly through his headphone speakers.
This unique and useful gift idea is presented in a stylish gift box making it a must have present for any age!

Click to view or download higher resolution image


Microwavable Bagpuss

Microwavable Bagpuss
Microwavable Bagpuss
Intelex Ltd are the proud manufacturers of the first ever fully microwavable Bagpuss! Gently fragranced with dried Lavender simply place the product in the microwave for a maximum of two minutes to provide soothing warmth and comfort.
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Microwavable Bagpuss

Intelex Ltd are the proud manufacturers of the first ever fully microwavable Bagpuss! Gently fragranced with dried Lavender simply place the product in the microwave for a maximum of two minutes to provide soothing warmth and comfort.

Click to view or download higher resolution image


NEW Cozy Cushion

NEW Cozy Cushion
NEW Cozy Cushion
Fully microwavable animal cushions that can be used open or closed.
There are three popular design to choose from and each design is packaged within a novel new wrap making it the ideal gift. Fragranced with dried lavender to aid relaxation and soothing warmth.
View full size
Download full size
NEW Cozy Cushion

Fully microwavable animal cushions that can be used open or closed.
There are three popular design to choose from and each design is packaged within a novel new wrap making it the ideal gift. Fragranced with dried lavender to aid relaxation and soothing warmth.

Click to view or download higher resolution image


NEW Dusty Pup LCD Cleaner

NEW Dusty Pup LCD Cleaner
NEW Dusty Pup LCD Cleaner
The LCD cleaner is perfect for cleaning and removing static on all Computers/Laptops and even TV's. Four designs to choose from consisting of Cat, Panda, Puppy and Sheep.
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NEW Dusty Pup LCD Cleaner

The LCD cleaner is perfect for cleaning and removing static on all Computers/Laptops and even TV's. Four designs to choose from consisting of Cat, Panda, Puppy and Sheep.

Click to view or download higher resolution image


NEW Dusty Pups Screen Cleaners

NEW Dusty Pups Screen Cleaners
NEW Dusty Pups Screen Cleaners
Dusty Pups are a fantastic new range of versatile screen cleaners designed for use in the Car, Home or Office. Available in three distinct sizes to suit three different uses. Each size is atrractively packaged and fragranced with Lemon, making this the perfect gift for any occassion.
View full size
Download full size
NEW Dusty Pups Screen Cleaners

Dusty Pups are a fantastic new range of versatile screen cleaners designed for use in the Car, Home or Office. Available in three distinct sizes to suit three different uses. Each size is atrractively packaged and fragranced with Lemon, making this the perfect gift for any occassion.

Click to view or download higher resolution image


NEW Fully Microwavable Clangers!

NEW Fully Microwavable Clangers!
NEW Fully Microwavable Clangers!
Intelex are pleased to manufacture the first ever fully microwavable Clangers.
These adorable retro designs are fragranced with dried lavender and when heated in a microwave for a maximum of two minutes will help you to relax and drift back in time!
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NEW Fully Microwavable Clangers!

Intelex are pleased to manufacture the first ever fully microwavable Clangers.
These adorable retro designs are fragranced with dried lavender and when heated in a microwave for a maximum of two minutes will help you to relax and drift back in time!

Click to view or download higher resolution image


NEW Warmies

NEW Warmies
NEW Warmies
This stunning range of fully microwavable gift items consist of Boots, Slippers, Bears, Bottle and Hot Pak.
Each product is manufactured in super soft corded fabrics in five vivid new colours and fragranced with dried lavender to provide a relaxing aroma when heated.
Each design is attractively packaged in stylish contemporary packaging with contrasting handles.
View full size
Download full size
NEW Warmies

This stunning range of fully microwavable gift items consist of Boots, Slippers, Bears, Bottle and Hot Pak.
Each product is manufactured in super soft corded fabrics in five vivid new colours and fragranced with dried lavender to provide a relaxing aroma when heated.
Each design is attractively packaged in stylish contemporary packaging with contrasting handles.

Click to view or download higher resolution image


NEW Wild Warmers

NEW Wild Warmers
NEW Wild Warmers
Wild Warmers are new fun range of fully microwavable neck warmers in four great characters. Each jungle animal has it's own novel expression and comes in great gift packaging. Each product is manufactured in super soft fabrics and comply to all relevant safety standards.
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NEW Wild Warmers

Wild Warmers are new fun range of fully microwavable neck warmers in four great characters. Each jungle animal has it's own novel expression and comes in great gift packaging. Each product is manufactured in super soft fabrics and comply to all relevant safety standards.

Click to view or download higher resolution image


The Original Hot Pak

The Original Hot Pak
The Original Hot Pak
Hot Pack was invented by Intelex in 1995 and since then millions of people have benefited from this simple and affordable classic design.
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The Original Hot Pak

Hot Pack was invented by Intelex in 1995 and since then millions of people have benefited from this simple and affordable classic design.

Click to view or download higher resolution image


Wild Warmers Packaging

Wild Warmers Packaging
Wild Warmers Packaging
Stylish contemporary gift packaging for maximum shelf appeal.
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Wild Warmers Packaging

Stylish contemporary gift packaging for maximum shelf appeal.

Click to view or download higher resolution image