John Lewis Dog Ad - What About Neglect of Pet Rabbits? Asks UK Charity
November 23, 2010, Press Dispensary. In the light of the current outcry about the controversial John Lewis television advertising showing a neglected dog, the Rabbit Welfare Association & Fund (RWAF) is drawing attention to a wider issue: the silent suffering of a much larger number – possibly hundreds of thousands – of pet rabbits.
The ad – which shows a child hanging a Christmas stocking on a kennel for the family dog, kept outside in the snow – has generated support from almost 2500 people on Facebook and a great deal of media interest. The controversy stems from the fact that the dog is kept alone, outdoors, in inadequate accommodation: this, says the RWAF, is the norm for most pet rabbits in the UK, yet pet rabbits are no more suited to this than pet dogs.
RWAF Chief Executive, Rae Todd, said, "The John Lewis advert has received justifiable criticism but if it showed a child hanging out a stocking full of carrots on a small, snow covered hutch of a single rabbit, would there have been as much of an outcry? Countless thousands of rabbits are kept alone in a small hutch, with little or no space to exercise. What can they do all day stuck on their own in a hutch? They cannot bark so they suffer in silence.
“Rabbits deserve the same level of responsibility as a dog or a cat, but they are so often the forgotten pet.”
Anne Mitchell, who runs the RWAF helpline. agrees. "I receive a huge amount of calls in the winter from distressed owners who have found their rabbit frozen to death in its hutch. People think that because they have fur coats they’re fine in the cold, but the truth is that in the wild they live underground where the temperature only varies a few degrees between winter and summer, in large groups sharing body warmth. Rabbits are not designed to live alone, and they're not designed to live in a small wooden box in the garden."
Despite being the UK's third most popular pet, rabbits are amongst the most neglected. The RWAF, through its 'A Hutch is Not Enough' campaign, aims to educate owners and work with the pet retail trade to raise the status of the rabbit to that of a cat or a dog. Its website, http://www.rabbitwelfare.co.uk , offers advice on what rabbits need to live a healthy and contented life.
The RWAF urges owners not to forget their rabbits in the cold winter months. It advises that hutches and runs should be brought into sheds or covered, water bottles should be fitted with sleeves (available from pet shops) to stop them freezing, and extra bedding should be provided.
“Please don't forget your rabbits this winter,” says Rae Todd to rabbit owners. “Apart from the need to be humane, you are also responsible for their care under the Animal Welfare Act. Even though it's cold, wet and dark outside, they still need feeding and cleaning out. The best way for rabbits to keep warm is for them to have the company of another rabbit - as they do in the wild. This needs to be done properly, i.e. two neutered rabbits should be introduced in the correct way and then live in appropriate accommodation.
For more information on caring for rabbits see http://www.rabbitwelfare.co.uk.
- ends -
Notes for editors
For further information, please contact:
Tel: 07585 701012
YouTube: http://www.rwaf.org.uk/youtube http://pdpr.uk/en92867/what-about-neglect-of-pet-rabbits-asks-uk-charity-following-john-lewis-dog-ad.html
Images for download
Click on any image to view or download in higher resolution.
Please visit www.rabbitwelfare.co.uk and look at our ' A hutch is not enough' section for information on how to properly care for pet rabbits
A hutch should be a shelter, not the sole or permanent accomodation for pet rabbits. A run should be permanently attached to a hutch so that the rabbits can exercise or shelter when they want, and do not have to rely on their owners.