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H2 Bike Run Opens Ahead of the Tube Strikes

2011-05-10
A commuter club for cyclists & runners with a SPIN® studio, gym and cycle service centre located in the heart of Soho


May 10, 2011, London. Press Dispensary. H2 Bike Run is revolutionising the London commuter and fitness market.  After a 12 week fit out H2 opened their doors on May 3rd just in time for the tube strikes.  H2 makes running, cycling and walking to work a viable and more attractive proposition for London commuters. It is a private members club for those who use two legs or two wheels to get to work and its flagship premises is located in the heart of Soho, on Dufours, off Broadwick Street, W1.  The investment to date in the business is in excess of £2.0m.  The scale and quality of the club reflects this investment.

The core idea behind H2 is to find a solution for commuters who care about health, fitness, the environment or commuting costs allowing them to get to work as conveniently as possible. H2 offers extensive changing areas with 1,198 lockers, 39 showers, a 240 space bike park, a gym area, sports massage and SPIN® studio.

... at H2 we offer value for money and a flexible pricing menu allowing our customers to tailor their monthly spend to how much they use the club and what they use when in the club ... initial feedback is very positive in terms of both the customer experience and the value of our offer.
Piers Slater

The club is “masstige” providing luxury to the mass market.  Customers can freshen up, change, store bikes and clothing, and further improve their fitness and well-being through its gym facilities, personal training, SPIN® and sports massage. H2 is a new concept offering their customers a flexible, high quality approach to health and fitness at very reasonable prices, helping them to stay fit and healthy, keep travel costs low and personal hygiene high as well as cutting the capital’s carbon emissions and congestion levels.

Piers Slater, founder of H2 comments:
“It’s no surprise that cycling is so popular: cycling four miles to and from work can significantly increase a person’s aerobic fitness as well as helping with weight management and improving mood, strength and co-ordination.”

He adds: “The Department of Transport ‘Cycle to Work Guarantee’ encourages the provision of proper bike storage, changing facilities and safe cycle routes – and H2 provides exactly that. Cycling to work beats public transport, which may be over-crowded, there’s no congestion charge to pay and it’s more sustainable than other forms of transport. Our team has received huge demand from corporate clients’ employees. Membership to H2 is an easy way for a company to hit carbon reduction targets and please employees all round.”

To keep its carbon footprint as low as possible, H2 invested in energy efficient showers, sustainable materials and an efficient energy heating systems using heat exchanges and power conservation solutions. Simply by increasing the number of people who are cycling or running will help cut carbon emissions; it is estimated that one H2 club could save 1,000 tonnes of CO2 each year.

At H2, there are no contracts, no catches and no hidden costs – members have the freedom to simply pay for what they use. The cost of H2 membership is affordable, at just £27.99 a month for off-peak membership and £35.99 a month for peak. Corporate discounts are available. Slater confirms “We believe commuters can save between £40 and £120 per month by using H2 in comparison to their existing travel, health and fitness arrangements such as travel cards, congestion charges, fuel, parking and gym membership.”

People can now join online at www.h2bikerun.co.uk and until May 26th Membership is free and there is no joining fee (usually £29.99) until end of June this year.   Such is the confidence in their product H2 have no contracts and will be offering new joiners a week free trial after the free offer has ended.

Slater concludes: “H2 is working with Tfl, Westminster, City Corporation and corporate clients to remove the barrier from exercising to work. H2 will take the cycle and running revolution to the next stage and make car-free London a reality, getting the hearts, minds and feet of Londoners moving.”

- ends -

Notes for editors
H2 Clubs – Soho and the City
Huge detail has gone into the design of H2 Soho with no expense or thought spared to ensure they have provided the complete commuter and health and fitness solution.  The Core Conditioning Zone (multi-gym) provides a range of equipment including TRX Bands, the “War Machine”, punch-bags, kettle bells, stretch mats and much more providing all the diversity of a gym.  Members can run/cycle outside and core train in the gym, at H2 Bike Run the treadmills have been left the treadmills in the London parks where they belong.  Lomax PT are providing personal training in conjunction with H2.

H2 has collaborated with international master trainers Sarah and Sandro Morelli and the Spinning® Program to create H2 Ride. The studio is fitted out and designed to the highest quality providing Central London’s first Official Spinning® studio.  Complete with 33 Star Trac Spinner NXT bikes and an audio visual set up for specialist classes, master classes and racing events, including special guest sessions the studio is quite unique.   H2 focus on structured rides suitable for beginners and experienced SPIN® enthusiasts with instructors hand picked by the Morelli’s.  SPIN® is free until May 26th.
To compliment the bike park, H2 have an on site cycle service centre and providing a team of professional on-site mechanics offering a full bike repair and maintenance service so members can drop their bike off in the morning and pick it up on the way home.  The club also provides a retail area for cyclists and runners stocking branded cycling accessories and apparel.

provide various services including osteopathy, physiotherapy, acupuncture, podiatry and sports massage.  A free health check will allow H2 to tailor a health and fitness solution for the member.

H2 focus on service, hospitality and convenience for members with other services including dry cleaning and laundry service (with 24 hour turnaround), permanent towel and locker hire.  Slater added, “Our members are here to take what they need of our services in their busy lifestyle, any hard selling is not allowed, our aim to make H2 an oasis within their day.”

H2 is scheduling a second club in London Wall to open in late 2011, with a third site agreed in the Holborn area. H2 appeals equally to individuals and to organisations wishing to provide such facilities for their personnel.

H2 Clubs and Cycle to Work

The development of H2’s first club is supported by the infrastructure created by Transport for London (Tfl) including 12 super cycle highways.  TfL are working towards the target of a 400% increase in cycling in London by 2025.
The upcoming tube strike could not have been better timed for H2 who provide the complete alternative to the disruption ahead.  Slater confirmed, “we have seen a surge in take up from members who now finally have a viable alternative to London Underground, and at H2 we don’t strike.”

H2 as an Employee Benefit

Ideal for commuters that cycle or run into central London daily, the H2 members can park up, shower up, then walk a short distance to work. H2 is signing corporate blue chips who have confirmed that lack of cycle provision, such as bike storage, shower and changing facilities, is the single biggest barrier to their staff cycling or running to work.  The H2 team are running free health checks throughout London for Corporate client’s and individuals to provie the complete solution.
Customers of H2 are in direct dialogue with Her Majesties Revenue & Customs regarding setting off the cost of membership against Corporation Tax on the same basis as if a company built and operated their own shower and bike park facility.  Slater stated, “this will provide a level playing field for clients who cannot provide the facilities due to lack of space, resources or capital with those that provide this service in house already”.

For companies that offer H2 membership as an employee benefit, the advantages are numerous. As well as saving money and the environment, cycling to work energises and de-stresses employees, and improves their overall health which, in turn, can lead to less absenteeism and higher productivity. By cycling or running to work, commuters can avoid the hassle of over-crowded public transport, save significant travel time and costs, enjoy the sights of London en route to work, know that they’re getting fit and helping the planet, arriving at work as fresh as a daisy after using H2’s facilities.

For further information, please contact:
Piers Slater, founder
H2 Bike Run
Tel: 020 7637 0603
Email:
Site: www.h2bikerun.co.uk

Media contacts

Piers Slater, founder
Tel: 020 7637 0603
Email:
Site: www.h2bikerun.co.uk

Keywords/tags
London commuters bike commuting cycling commute London cycling commuter fitness

Permalink: http://pdpr.uk/en92999/london-tube-strikes---h2-bike-run-now-open.html

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H2 Bike Park, W1

H2 Bike Park, W1
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H2 Bike Run Entrance, Dufours Place, W1

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H2 Bike Run Reception

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H2 Bike Run Reception & Bike Park

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H2 Core Conditioning Zone

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H2 Cycle Service Centre

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H2 Gym

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H2 Gym

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H2 Ride Official Spinning® Studio

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H2 Showers

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