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Brough Superior Marks Time With Harold Pinchbeck Watches

2011-09-20

September 20, 2011, Press Dispensary. England is turning back the clock to its halcyon days as a leading light in watchmaking, engineering and craftsmanship, thanks to a joint initiative between Harold Pinchbeck Ltd, an independent watchmaker from Lincoln, and Brough Superior, the iconic independent motorcycle manufacturer.

Harold Pinchbeck has been selected to produce superior branded watches for Brough. The resulting Pinchbeck Brough Superior watches successfully reflect the brand values of the prestigious motorcycles, which are favoured by connoisseurs and gents alike.

One of the most famous marques in motorcycling, Nottingham's Brough Superior was founded in 1919 and is now undergoing a renaissance under the ownership of enthusiast and entrepreneur, Mark Upham. Hand-built to fastidious standards, Brough Superior models are dubbed "the Rolls-Royce of motor cycles". In the past, they were the choice of T E Lawrence (Lawrence of Arabia), who owned seven in succession and who died from injuries sustained when riding one. The flagship SS100 motorcycle, costing $250,000 (approximately £152,250), is produced to order.

Pinchbeck has the highest regard for British craftsmanship and engineering, so the watches are produced to the highest standard, with understated styling, and are built to give good service for many generations, just like our motorcycles.
Mark Upham, Brough Superior

When Brough decided to commission a watch to carry its brand name, it selected an equally exclusive, independent British manufacturer, Harold Pinchbeck. The two companies have several synergies: both are small outfits working to extremely high standards, both have long histories and both have recently been revived and rejuvenated. Coincidentally, T E Lawrence also lodged only a few yards from Pinchbeck's offices near Lincoln Cathedral.

Brough's Mark Upham has played an active role in the design of Pinchbeck's Brough Superior watches, which are handmade in England to individual order and can accommodate bespoke elements. The watches come in two versions, the SS100 and SS101, both of which have black dials, stainless steel cases and gold details to reflect the liveries of the motorcycles after which they are named. The SS101 has a rotating bezel based on a locking nut from a Brough motorcycle. Personalising choices include the use of precious metals.

Paul Pinchbeck of Harold Pinchbeck Ltd says: "We have always admired the ethos behind Brough Superior motorcycles – namely outstanding excellence in design, engineering and service. We were approached by the company to produce watches that would reflect these principles."

He adds: "Many watch brands are associated with famous names in motoring. Following on from the success of Breitling for Bentley and Panerai for Ferrari, Harold Pinchbeck Ltd has placed the Brough Superior brand onto an appropriately stylish and long-lasting timepiece."

Just like the motorbikes they represent, the Brough Superior watches are made in small numbers, with the case, dial and leather strap customised to individual customers' requirements. As with all Pinchbeck watches, the Brough Superiors have fine Swiss automatic movements and come with a five-year guarantee. Although the watches are designed mainly with gentlemen in mind, they also make attractive fashion accessories for ladies, particularly in view of the handmade leather strap. The watches cost from £5,000 and are available exclusively from Harold Pinchbeck Ltd.

Mark Upham of Brough Superior said: "In our key business, we always focus on the bike, the customer and the service. Repeating this mantra with our new collaborative product, the Pinchbeck Brough Superior watches are only available from Harold Pinchbeck, allowing us to offer excellence in customer service without relying on expensive retailers. Pinchbeck has the highest regard for British craftsmanship and engineering, so the watches are produced to the highest standard, with understated styling, and are built to give good service for many generations, just like our motorcycles."

- ends -

Notes for editors
The Pinchbeck name has been associated with fine watch and clock making since the 18th century when Christopher Pinchbeck was clockmaker to George III. Representing the current generation, Paul Pinchbeck has been a director of Harold Pinchbeck Ltd since 2007. A small, privately owned English business based in Lincoln, Harold Pinchbeck makes individual watches in a workshop, rather than mass-producing them in a factory, and pointedly offers understated elegance in contrast to the showy ostentation of its large, international counterparts.

For further information, please contact:
Paul Pinchbeck, Harold Pinchbeck Ltd
Tel: 01522 560550
Email:
Site: www.haroldpinchbeck.co.uk

Media contacts

Paul Pinchbeck
Tel: 01522 560550
Email:
Site: www.haroldpinchbeck.co.uk

Keywords/tags
watches watchmaking Brough Superior Brough motorcycles Harold Pinchbeck watchmaker

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Images for download
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Pinchbeck Brough Superior SS101 watch

Pinchbeck Brough Superior SS101 watch
Pinchbeck Brough Superior SS101 watch
The Brough Superior SS101 watch by Harold Pinchbeck is hand made to order in England, using the finest materials, as a tribute to the iconic motorcycle.
View full size
Download full size
Pinchbeck Brough Superior SS101 watch

The Brough Superior SS101 watch by Harold Pinchbeck is hand made to order in England, using the finest materials, as a tribute to the iconic motorcycle.

Click to view or download higher resolution image


Pinchbeck Brough Superior SS100 watch

Pinchbeck Brough Superior SS100 watch
Pinchbeck Brough Superior SS100 watch
The Brough Superior SS100 watch by Harold Pinchbeck is hand made to order in England, using the finest materials, as a tribute to the iconic motorcycle.
View full size
Download full size
Pinchbeck Brough Superior SS100 watch

The Brough Superior SS100 watch by Harold Pinchbeck is hand made to order in England, using the finest materials, as a tribute to the iconic motorcycle.

Click to view or download higher resolution image


Pinchbeck Brough Superior SS101 watch

Pinchbeck Brough Superior SS101 watch
Pinchbeck Brough Superior SS101 watch
The Brough Superior SS101 watch by Harold Pinchbeck is hand made to order in England, using the finest materials, as a tribute to the iconic motorcycle.
View full size
Download full size
Pinchbeck Brough Superior SS101 watch

The Brough Superior SS101 watch by Harold Pinchbeck is hand made to order in England, using the finest materials, as a tribute to the iconic motorcycle.

Click to view or download higher resolution image


Pinchbeck Brough Superior SS100 watch

Pinchbeck Brough Superior SS100 watch
Pinchbeck Brough Superior SS100 watch
The Brough Superior SS100 watch by Harold Pinchbeck is hand made to order in England, using the finest materials, as a tribute to the iconic motorcycle.
View full size
Download full size
Pinchbeck Brough Superior SS100 watch

The Brough Superior SS100 watch by Harold Pinchbeck is hand made to order in England, using the finest materials, as a tribute to the iconic motorcycle.

Click to view or download higher resolution image