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Dangerous Driving Habits of Learner Drivers Revealed

2011-11-21

November 21, 2011, Press Dispensary. A revolutionary new test that could save the lives of young drivers has been launched by Driving Test Success to mark Road Safety Week (November 21st to 27th, 2011). The Safe Driver Test highlights individual personality traits that could trigger dangerous driving habits and, crucially, it can be taken before a learner driver has even set foot in a car.

The Safe Driver Test, which has been created for Driving Test Success by Imagitech, in conjunction with psychometric profiling experts at Swansea University, is now available as a free download. It measures key abilities, attitudes and personality traits to detect behaviours that tend to result in elevated driving risk. The pupil is then offered personal advice on what actions they can take to reduce their chances of driving dangerously.

In the UK, road deaths are the single biggest killer of young people aged between 15 and 24, with 1 in 5 new drivers having a crash within the first six months of passing their test*.

According to the charity Brake Road Safety, some of the most common factors that adversely affect the driving skills of a new licence holder include:

 Over-confidence
 Feeling invincible
 Poor risk assessment
 Inability to spot, or react to, developing hazards
 Peer pressure
The Safe Driver Test raises awareness of how an individual’s personality traits, for example being stressed by their work, easily distracted, angry, impulsive or thrill seeking - can directly influence their behaviour behind the wheel. It supports Brake’s call for all young drivers to "have a heart at the wheel" and "drive sober, slow and secure".

The 35-question test is completely anonymous, no personal data is required and only the test candidate will see the results. It’s also important to stress that there are no "right" or "wrong" answers and no score is given.

Grant Hughes, Brand Director for Driving Test Success, commented: "The Safe Driver Test helps inexperienced drivers recognise that when they step into a car they should be concentrating 100% on being a good driver at all times. We urge schools, road safety officers, driving instructors and parents to ask learner drivers to take this free test. Not only could it change a young person’s driving behaviour for the better, but it could also save their life – and the life of someone close to them."

Martin Howard, spokesperson at Brake, says: "It is fantastic that Driving Test Success are investing in a product which aims to raise awareness of the impact that a young driver’s personality can have on their driving behaviour.  Road crashes are the single biggest killer of young people in the UK, and all efforts to remind young drivers to ‘have a heart’ and stay safe behind the wheel should be applauded."

It’s important to remember that not all young licence holders drive irresponsibly, but for those who do, their lives could one day change forever – unless they take action now.

For further information, and to take the Safe Driver Test, please visit:
http://www.drivingtestsuccess.com/safedrivertest

* DSA, Learning to Drive: a consultation paper (2008)

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Notes for editors
About Driving Test Success
Driving Test Success is published by Focus Multimedia Ltd. It is the UK’s best-selling range of interactive learner driver products (source: GfKChartTrack PC Budget Software Chart, units sold 1997-2010), a position it has held since 1997 when the first Driving Test Success product was launched on PC CD-ROM. To date, over 3.5 million copies of Driving Test Success products have been sold. The range is also available on DVD, as PC digital downloads and on the Apple iPhone, iPad and iPod touch. Visit the official Driving Test Success page on Facebook: http://www.facebook.com/drivingtestsuccess.

About Focus Multimedia
Focus Multimedia is the UK’s market leading publisher of impulse price PC games and software. Focus creates and supplies consumer demand for entertainment through traditional and non-traditional channels across the UK and abroad. The Focus catalogue boasts over 350 titles featuring world famous brands and global best sellers. Critically acclaimed franchises include Driving Test Success, Bejeweled, Hidden Expedition, Mystery Case Files, Encyclopaedia Britannica, Serif, LEGOLAND, SpongeBob SquarePants, Assassin’s Creed and The Settlers. The extensive Focus product portfolio covers all genres within all software markets, including casual and core games, home office, reference, utility, education and children’s. Focus has sold over 26 million units since first opening its doors in 1995. Focus Multimedia is a highly regarded, privately owned British company, with a reputation built on quality of products, service, customer support, creativity, passion and success. For further information please visit www.focusmm.co.uk or call ჸ (0) 1889 570156.

For further information, please contact:
Emma Bagnall, Driving Test Success Marketing Executive
Focus Multimedia
Tel: 01889 571226
Email:

Grant Hughes, Brand Director for Driving Test Success
Focus Multimedia
Email:
Tel: 01889 571228

http://www.focusmm.co.uk
http://www.drivingtestsuccess.com

Media contacts

Emma Bagnall, Driving Test Success Marketing Executive
Tel: 01889 571226
Email:

Grant Hughes, Brand Director for Driving Test Success
Focus Multimedia
Email:
Tel: 01889 571228

http://www.focusmm.co.uk
http://www.drivingtestsuccess.com

Keywords/tags
driver training learner drivers young drivers online driving test

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Safe Driver Test Results

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