Ipanema Technologies develops its European coverage and strengthens its presence in United Kingdom
December 14, 2004, Press Dispensary. Ipanema Technologies, the leading provider of global business network optimization applications, strengthens its subsidiary in United Kingdom and announces the arrival of John Allison as sales director for United Kingdom.
This investment reinforces Ipanema’s strategy to spread its position in Europe. Already a leader in France and a strong presence in Germany, Ipanema is expanding its activity in the European market. There are also planned expansions in Switzerland and Spain.
John Allison has a strong international sales experience in new technologies and will be in charge of the United Kingdom sales and marketing activities. His task will be to contribute significantly to Ipanema Technologies' business objectives in 2005.
John has over 20 years of successful sales experience at IBM. He started in IBM UK and has worked at IBM in Europe, Central Europe and Russia, Middle East and Africa including Asia Pacific. His wide scope of management experience includes dealing with large corporations and channel distributors. After leaving IBM, John joined CMGi, the worlds largest internet incubator as EMEA sales director. Before joining Ipanema, John was the founder and CEO of Jasion Technologies, a sales and marketing company providing outsourced sales services to other companies in Europe.
John Allison, sales director for the UK, comments: “The UK still remains one Of the largest markets for networking products in Europe. Our focus will be to expand our current portfolio and grow the business strategically. The strength of our product portfolio, combined with new improvements next year, will position us well in the UK market. 42