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Paper cuts and friction burns leave the fold, with Fold-Ease

2016-10-10
 Fold-Ease® offers simple, inexpensive tool for precise, pain-free paper folding
 International award winner and Dragon's Den contestant
 A product for every stationery and craft drawer, at home and work


October 10, 2016, Norwich, UK. Press Dispensary. Anyone who regularly folds paper and card - whether for crafts, origami, stationery or leaflets and flyers - will know the danger, and the incisive pain, of a paper cut or friction burn. Pain prevention lies with a simple, inexpensive, thimble-like device, Fold-Ease®, which sits on a finger tip and glides over paper and card with ease, producing professional creases time after time while averting injury.

The fully patented Fold-Ease is the invention of Rupert Evans, a flood risk consultant by training who came up with the idea in 2014. In 2015 Fold-Ease was nominated for a 2015 Hot Product Award at the international Craft and Hobby Association Mega Show in Anaheim, California, and in 2016 Evans made it through the gruelling trials and vetting of the BBC's Dragon's Den to showcase the product on air.

Fold-Ease is admirably simple: a lightweight rubber thimble with two small rollers to do the folding and a gap at the end for long fingernails. In the UK it retails in a pack of two sizes (so that, effectively, one pack fits all) for just £3.99.

Inventor Rupert Evans said: "The finger and thumb tip are just not designed to make decent creases over and over again. It's OK if you send a letter once in a blue moon but if you fold paper regularly, things quickly go wrong, maybe with the creases and often with health and safety. Paper cuts and friction burns sting like mad and anyone who's ever had such an injury will be pleased to find this low-cost answer. The answer is Fold-Ease."

The uses for Fold-Ease are wide-ranging. Evans continues: "Fold-Ease is popular among those who enjoy paper and card crafts, whether it's origami or myriad other crafts. And at work, many people still have to deal with high volumes of stationery. Not all direct mail comes from machines and in some professions, including law, banking and financial services, correspondence is still by letter - hand-produced, finger-folded and sent dozens of times a day.

"Then there are packagers - whether logistics professionals or thousands of regular eBayers - and those who deal with large format papers, such as architects and engineers.

"And if you've ever seen people coping with boxes of leaflets, newsletters and flyers, the value of Fold-Ease is unmistakable. Across the country, clubs and societies, community activists, political parties and many more fold hundreds of leaflets, month after month, resorting to rulers, books and all sorts of improvised ideas to get a half-decent crease without regular injury."

It has a place in the stationary drawer just as much as a pencil sharpener or rubber and costs about the same.
Rupert Evams

Fold-Ease is still fairly new to the market and certainly new to most consumers. Evans adds: "The one thing Fold-Ease really needs is public exposure. Once people come across it, they see its value. It has a place in the stationary drawer just as much as a pencil sharpener or rubber and costs about the same. Dragon's Den was great for that."

Is Fold-Ease essentially a glorified thimble? Evans concludes: "Thimbles don't have rollers or produce perfect paper creases. And they don't have gaps for long fingernails. But yes, it looks like a thimble. And not only does it look like one, Fold-Ease is to paper users what thimbles are to people who sew. It has a place in every home and virtually every office."

Fold-Ease is available from a range of stockists and online from Amazon and - retail and wholesale - the product's own website at www.fold-ease.com , price £3.99.

- ends -

For further information and demonstration samples please contact:
Rupert Evans, managing director
FOLD-EASE®
Tel: 07896 328220
Email:
Site: www.fold-ease.com

Skype name: rupert.norwich
Twitter: @foldease
Facebook: FOLDEASE
LinkedIN: http://uk.linkedin.com/company/manwise-products-ltd
YouTube: https://www.youtube.com/user/FOLDEASE

19 St Andrews Avenue
Thorpe St Andrew
Norwich
Norfolk NR7 0RG

Media contacts

Rupert Evans, managing director
Tel: 07896 328220
Email:
Site: www.fold-ease.com

Skype name: rupert.norwich
Twitter: @foldease
Facebook: FOLDEASE
LinkedIN: http://uk.linkedin.com/company/manwise-products-ltd
YouTube: https://www.youtube.com/user/FOLDEASE

19 St Andrews Avenue
Thorpe St Andrew
Norwich
Norfolk NR7 0RG

Keywords/tags
paper crafts card crafts architects drawings design drawings stationery folding newsletter folding flyer folding letter folding origami

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