press dispensary press release writing, press release distribution

Ho Ho Eco, Santa’s Bin Clever This Year

2006-10-13
And re-cycling goes glam


October 13, 2006, Press Dispensary. Sprout Design introduces the perfect, stylish gift for a guilt free Christmas - the clever recycling organiser The Binvention (www.sproutdesign.co.uk/buy_a_binvention.htm ), designed to encourage fashionista armchair eco-lovers to get sorted. Unwrap it on Christmas morning, then recycle the wrapping straight away!

And escape the shame of Boxing Day’s empty bottle mountain, which can be moved straight into the glamorous Binvention. By re-using old carrier bags to create simple compartments for cans, paper, bottles and plastic, The Binvention makes light work of separating waste for recycling: a canny feature of a functional piece of furniture.

“Going up” on The Observer’s voguish list, the Ethical Living Green Gauge, and heralded as “super slick” by TimeOut, The Binvention proves that recycling is no longer just for the eco-warrior: this is recycling for the image conscious trend setter. With worldwide interest, including a column devoted to the design in The New York Times, The Binvention is set to become an iconic piece of furniture as well as a laudable environmental product.

Short-listed for Best Eco Product at Grand Designs Magazine Awards 2006, The Binvention comes in a range of Christmas colours, including Rudolph red, sleigh-bell silver and Christmas tree green - and it will carry on looking great whatever the season.

Britain need no longer lag embarrassingly behind other European countries in the recycling stakes, as The Binvention makes recycling a breeze with no need to buy bin liners. So this winter, resolutions can be kept in style

The Binvention costs £59 RRP and is available to buy from the Sprout Design online at http://www.sproutdesign.co.uk/buy_a_binvention.htm.

- ends -

Notes for editors
Sprout Design is a multiple award winning product design company founded in 2004 by Guy Robinson and Robert Brown. The company creates aesthetically beautiful products that embrace sustainability and inclusivity – i.e. they are environmentally friendly and many people can use them, regardless of ability. The Binvention is Sprout Design’s latest success story.

For further information, please contact:
Isabel Fay, marketing manager
Sprout Design
Tel: 02070121713
Email:
Site: www.sproutdesign.co.uk

Media contacts

Isabel Fay, marketing manager
Tel: 02070121713
Email:
Site: www.sproutdesign.co.uk

Permalink: http://pdpr.uk/en9906/ho-ho-eco-santas-bin-clever-this-year.html