The conference programme is a blend of talks and workshops designed to inspire and invigorate anyone who needs to communicate, persuade and convert as part of their work. Delegates will have opportunities to meet their peers over the included buffet lunch and in the bar after the main event.
Past events have attracted a broad range of professionals, including freelancers, small business owners, agency leads and big brands, including Adidas, Google, Asos, Microsoft and Innocent.
One of the keynote speakers is Sarah Richards, the first Head of Content Design at the Government Digital Service (GDS), whose talk 'The Science of Ordinary Words' promises to help writers gather evidence for the benefits of using a simple, direct tone of voice.
Other topics covered by the talks and workshops include improving conversion rates, injecting creativity into your work, pitching persuasively and writing for mobile users.
Sponsored by CIPR
CIPR, the Chartered Institute of Public Relations, is sponsoring the conference for the second time. CIPR has also accredited the conference programme as valid for eight hours of continuing professional development (CPD).
Hosted by the Professional Copywriters' Network
The Copywriting Conference is organised by the Professional Copywriters' Network, the UK's largest professional association for copywriters. This is the fourth Copywriting Conference organised by the group.
Closing the attention gap
Leif Kendall, Director of the Professional Copywriters' Network, said, "It's never been easier to reach people. But it's never been harder to get their attention. There's a huge gap between getting in front of your audience and inspiring them to act.
"You might have the technology to get your message in front of your audience, but do you have the creative skills to catch their attention, or to make them care? This is why so many people are interested in copywriting right now; they know that marketing and communications technology can only get you so far. The key to unlocking the immense potential of modern marketing is great copy."
A stunning, sustainable venue
The Copywriting Conference is held at the Crystal, in London's Docklands, and is accessible by cable car, tube, car and on foot.
The Copywriting Conference is a one-day event, held on Friday 13th October 2017. You can register now at www.copywritingconference.com
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Notes for editors
The Copywriting Conference is organised by the Professional Copywriters' Network, the UK's largest association dedicated to commercial writers. This is their fourth annual event, and the first in the new, larger venue.
For further information please contact
Leif Kendall, director
Professional Copywriters' Network
Tel: 07790 748243
Published for Professional Copywriters' Network by Press Dispensary
+ 44 1273 741410