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Press release

Books-On-Mobile Publisher I-Cue Wins Coveted Red Herring 100 Award for Innovation and Technology

2006-05-09     Permalink::

May 09, 2006, Press Dispensary. Red Herring today announced that London-Based publisher of books-on-mobile, I-Cue ( (, has been awarded The Red Herring 100 Europe award which acknowledges the year's top 100 new companies for innovation and technology.

I-Cue, which joins previous winners such as Google, Yahoo and Skype, allows mobile phone users to store and read entire book collections on their handsets. The system works by flashing one word at a time on the screen at a speed controlled by the user who can pause, rewind or fast forward words either one at a time or by sentence, paragraph or chapter.

Red Herring’s editorial team selected the award winners by rigorously evaluating more than 700 private companies through a careful analysis of financial data and subjective criteria.

Jane Tappuni, managing director of I-Cue, explains: “We’ve received this award because we’ve demonstrated innovation in an established sector by making powerful technology simple to use. It works just like downloading a game or a ring tone to a phone and transferring books takes just seconds from the WAP site.”

The product is targeted at phone users who want to read books on the go or who need access to a large number of books in a small and portable device. More than 400 books are already available for immediate download.

The award was presented by Red Herring at the Venture Market Europe 2006 conference, which takes place between 8-10 May at The Westin Paris Hotel. To trial I-Cue, text “freebook” to 64888.

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Notes for editors
I-Cue has partnerships with many of the UK's largest publishing houses, including: Harper Collins, Pan Macmillan, Pearson, Simon and Schuster, Egmont, Transworld, A&C Black & Kogan Page. These partnerships provide I-Cue users with access to books from diverse writers such as Philip Pulman, Julie Burchill, Cary Cooper and Charles Dickens. Funds from the sale of books are split between the publishers, mobile network suppliers, and I-Cue. I-Cue is a private business co-owned by senior management and Benchmark Capital, a UK-based venture capitalist firm. Part of the profits from the business will be used to fund charities that focus on improving reading skills amongst UK teenagers and adults. –

About Red Herring 100 Award
Red Herring’s lists of top private companies are an important part of the magazine’s tradition of identifying new technology companies and entrepreneurs. Companies such as Google, eBay and Skype were spotted in their early days by Red Herring editors as those that would change the way we live and work. Red Herring’s editorial staff rigorously evaluated more than 700 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development. To honor the CEOs of Red Herring 100 Europe companies, Red Herring has invited each CEO to present his or her company at its Venture Market Europe 2006 conference - a forum for sharing insights on the future of innovation and the 'entrepreneurial journey'. Scheduled for May 8-10, at the Westin Paris, this intimate, three-day conference will explore the trends, technologies and people affecting the IT sphere in the EMEA region. Last year’s optimistic outlook has been revisited and reflected in the 2006 theme “Old World, New Hope - 100 Reasons to Believe in Europe’s Innovative Edge.”

For further information please contact:
Jane Tappuni, managing director
I-Cue Ltd
Tel: 07958 522066

Published for I-Cue Ltd by Press Dispensary
+ 44 1273 741410